Well, I've had a pretty busy fall, but every time I get a few moments and have a few spare brain cells, I've been making my way through Just My Type, the book about fonts that I wrote about some time back.
Written as a series of stories or episodes, the book traces events from the first information age: the explosion of written communication and literacy.
If you think about it, books have gone from rare, one-off works of art to commodities that exist in the 1s and 0s of digital format. During that time:
- Written language shrugged off the necessity of handwritten copies,
- We adopted mechanically formed moveable type,
- We changed the form of that type and created letter shapes that no longer needed to copy the pen strokes of a scribe
- We improved those fonts to make them more beautiful, more legible or more readable
- We moved through different typesetting technologies up to modern word processing where you can make create whole documents that look any way you want with a few clicks of a mouse.
And still I get drafts every day written in double spaced, 12 point Times New Roman.
**Sigh**
I know what you're thinking. Fonts? Typography? What's the big deal? Move on Mr. Gray.
Before you roll your eyes and move to the next blog, take in this quote from the book:
The essence of the New Typography is Clarity. This puts it into opposition to the old typography whose aim was 'beauty' and whose clarity did not attain the high level we require today. The utmost clarity is necessary today because of the manifold claims for our attention made by the extraordinary amount of print, which demands the greatest economy of expression.
That's the big deal: clarity.
This quote was written by Jan Tschichold, the designer of Sabon, a clear and beautiful font.


But the most interesting thing?
It was written in 1928.
Do we have fewer "manifold demands on our attention" now, in 2011? Is clarity any less important?
Don't use accidental typography.
Be clear or be un-read.